I just recently started coloring my hair so I haven't really tried many hair colors or hair dye. Plus, I didn't really find too many reviews that are based just a specific color but rather by brand. So, I wanted to post a Loreal Feria review for the Espresso/Deeply Brown #40 color hair dye that I bought to color my hair.
My natural hair color is very dark brown and I was looking to go a little lighter because the dark brown hair dyes look almost black to me. I read some reviews that said this color was pretty dark so I thought it might be the shade I was looking for. I was also curious to try Loreal Feria because of the shimmering hair color and 3X the highlights. I thought it sounded better than regular hair color and maybe a little less boring for hair color that you do at home.
The product didn't have a strong smell, which was good. Then there is a small tube of liquid that looked like it was the shimmer because it literally looked like fine glitter. So, I put everything in the mixing bottle and put it on my hair and waited for I think 25 minutes which is a little longer than some other brands. I have longer than shoulder length hair and I had just about enough to cover my hair, a little more would have been perfect. So, after 25 minutes, I rinsed like you would normally rinse out hair color and applied the conditioner. Some reviews said the tube of conditioner lasted them for a while, but I will have less than 2 uses for longer than shoulder length hair.
The result of the color - lighter than I expected. It lightened my dark brown hair and looks like a slight reddish brown. Not exactly the color you picture when you hear the word 'espresso.' The shimmer is pretty much like a fine glitter because I noticed it on my hands and clothes the next day. Not really some type of advanced hair color, just shimmery glitter. My hair seems a bit dry, which I don't like and didn't expect after almost finishing the tube of conditioner. Plus, I noticed that it didn't do a good job of covering some sparse gray hairs that I have.
After washing my hair the first time after I colored it, you notice that the shimmer kind of washes out and the gray hair is more noticeable, like if the color washed off of them. I don't think Loreal Feria Hair Color is necessarily bad, maybe if you don't have gray hairs. I wish they had a darker brown to try, maybe I would have been happier if the color didn't come out reddish brown which is not what I was looking for. I also don't see any difference between the shimmering highlights and shiny hair. I would have liked if the color was a little less drying, as well, because it caused tangles in my hair. So, it is safe to say that I would not buy this hair color again.